Meet Bubblo, the bath-time brand that is development-friendly and skin-safe. Each bottle is form-focused and features stimulating texture on the side, which doubles as bathtime grips for parents! Bubblo focuses on the overall health and development of each baby it reaches.
Project Focuses:
Brand Identity
Packaging Design
Advertising
Each bottle of bath care features bright, contrasting colors and a raised pattern on the sides. Babies develop their color vision in the first year of their lives, so contrast is important before they can see the full range of colors. Texture helps with tactile development, and this can help babies feel comfortable exploring the world.
To represent the fun, friendly culture of Bubblo, the advertising campaign centers itself around wacky situations babies want to get involved in. It's well-know that babies love what they can't have. They grab things, they're curious, and they seemingly always want what they simply can't have. With this in mind, the ad campaign "No, not that!" focuses on silly things your baby wants, and then the idea that you should redirect them to something safe and smart - Bubblo!